INFORM, INSPIRE, AND CAPTIVATE
Content marketing that creates customers
Our content marketing experts develop data-driven strategies to build your ideal target audience and spread your message to engaged users who enjoy consuming your content and yearn to learn more about what you do.? Pardot, Marketo, Hubspot, and Mailchimp are just a few automation tools we will use to market your story.
In-House Content Creators
Experienced writers and strategists who know how to reach and engage your audience.
Integrated Marketing Services
A full-service marketing agency that helps your company reach its goals.
We Tell Your Story
We uncover a compelling story that your audience is sure to remember.
BUILDING A ROBUST CONTENT MARKETING STRATEGY
How we help you satisfy and grow your audience
An SEO audit is an essential part of a healthy marketing strategy and an integral part of content creation. We uncover what your customers are searching for and how well your content compares to what they’re craving.
Build buyer personas
Buyer personas help define your target audience. Beginning with basic information like customer age, location, and gender, we then dig deeper to uncover motivational, value, and goal differentiators.
Discover your target audience
We get your story in front of people who want to read it! By defining and segmenting your target audiences, we open up opportunities to create content specific to their needs and interests.?
Create content for your audience
Content creation begins with knowing who you’re selling to. Armed with all of this information, our content marketing strategists create content that will keep your audience interested and engaged.
INFORM, INSPIRE, AND CAPTIVATE
What kind of content do we create?
As a full-service marketing agency, our team includes content creators, brand strategists, graphic designers, and videographers who work together to create visually appealing content that answers your customers’ questions and solves their problems.?
Expert research for posts that educate and entertain your audience.
In-depth and authoritative for every industry, business, and audience.
Provide detailed insight and inspiration for customers and prospects.
Share news, announce products, and automate recruitment.
Tell a story, evoke emotion, and show prospects what you’re capable of.
Concise, effective, and creative ways to grab attention and inform.
Show off services in testimonial, explainer, or how-to style.
Go beyond product descriptions. Educate and inspire to win over customers.
Check out these reviews from our satisfied customers.
We’re having a great year. I don’t see it letting up. We’ve received a lot of really good leads in the medical space, in particular. The oxygen concentrator case study you optimized is pulling in some really big prospects.
Jeremy Dayton, Vice President of Sales and Marketing
Polymer Technologies, Inc.
Customer Since 2011
Why should I invest in content marketing?
Writing good web copy about your products or services is not enough (although it is important.) You need to create content that answers your audience’s questions and explains how your products or services solve their problems. This means you not only have to create high-quality content; you also have to make sure the people asking the questions can find it. A well-developed content marketing plan is the best way to stand out among other businesses that provide similar services or products.
What kind of results can I expect with content marketing?
As we get to know you and discuss your business goals, we will create a custom content marketing plan that aligns with your goals. Generally speaking, our customers have experienced a higher volume of qualified leads, increased page rankings, stronger social media engagement, better customer retention, and more brand mentions.
What is the best form of content to engage people?
Blog posts, long-form guides, infographics, and videos all have their place in a content marketing strategy. While an infographic or blog post might be best for the top of the sales funnel, a case study or webinar will work better as the customer moves into the consideration stage. It depends on your target audience, length of your sales cycle, and what your customers respond to. This is why it’s so important to establish buyer personas as you will likely need to utilize a wide variety of content types and channels to reach your target audience.?
How do I know if my content marketing strategy is working?
That is the million-dollar question! First, we work with you to establish clear goals on what you’d like your content to accomplish. Your content goals should support your company goals as a whole. Once we have established your goals, we will measure and track all of your content to see how it is performing based on key metrics that support your business outcomes. If we see an increase in engagement metrics and sales, chances are it is working. The key to truly understanding your content marketing plan’s performance is establishing goals and implementing a measurement plan.
How will you promote our content?
The beauty of creating high-quality content is that there are so many channels on which you can share it. Between social media, email, PPC, guest blog posts, and more, we create the content your target audience wants to see for the platforms they want to see it on. As we distribute and promote your content, we measure its performance to ensure your audience is tuned in and engaged, making adjustments as necessary for optimal engagement.