TURN CUSTOMERS INTO BRAND AMBASSADORS
Social Media Marketing Strategy
Social media has become the new face-to-face interaction. It allows businesses to interact with customers in a more organic way, creating relationships, positive experiences, and brand ambassadors.
Build Customer Loyalty
Social media engagement allows you to develop connections with customers, building trust and loyalty.
Become a Household Name
At least in your target market! When people engage and share, they spread your content — and your name.
Support Other Goals
Building an engaged social media audience gives you an advantage for achieving other business goals.?
CONNECT WITH CUSTOMERS, ESTABLISH LOYALTY, BUILD YOUR BRAND
How a strong social strategy helps your business
Build a Trustworthy Brand
Promote your business without actively promoting your business. Provide users with valuable content that shows how your business is invested in them, their satisfaction, and their success.
Customers trust other customers. Over 90% of people read reviews and 80% trust them as much as they trust their friends’ recommendations. Use social media as a friendly, informal way to encourage sharing.
Success depends on satisfied users, so social networks target ads toward people who want to see them and are more likely to make a purchase.
People love sharing their experiences. Create positive experiences and express your interest in hearing about them to turn happy customers into your best ambassadors.
A Loyal Following
Your followers are more than just a number. Every engaged follower is a customer who looks forward to seeing your company’s content. Leverage this to maximize the success of launches, sales, and promotions.
CREATE A WINNING STRATEGY
Anatomy of a successful social strategy
Customers want to do business with brands they trust. A good social strategy creates a memorable brand, builds customer loyalty, and establishes strong social proof.
Ultimately, it brings in more customers, brand endorsement, and revenue.
How to build a social strategy that works:
Define your audience
Engage and measure
What are your business goals? We identify how social media aligns with and helps you achieve them.
Next, we study your customers. Who’s on social, which platforms, and what do they want to see?
We create high quality content and a set schedule specifically designed for your target audience.
We look at what your audience is responding the best to, and use it to inform future content.
We engage with your audience, ask questions, and get them hooked on your brand’s content.
Check out these reviews from our satisfied customers.
This was a great read! I’m very impressed, and I think our readers will really like this post.
Maria Ceschan, Marketing Director
LD Davis Industries. Inc.
Customer Since 2016
Very courteous, friendly, and professional service!
Kelli Stevens, Financial Advisor
Customer Since 2011
Just wanted to express, yet again, the high caliber of professionalism and friendliness offered by the Miles team. You were great and flexible with scheduling and overseeing the resolution process. You’re very professional, very friendly, and very knowledgeable. Thanks again for all of your hard work!
Kenneth Carlson, Assistant Pastor
Customer Since 2015
How do I get started?
The key to a successful social marketing strategy is goal-setting. Before you set up a profile or make your next post, spend some time thinking about what you want for your business. What are your overall goals and how can social media help you accomplish them? If you aren’t sure, don’t worry! We’re here to help develop your business’ strategy.
What can social media advertising do for my business?
This one’s hard to answer in an FAQ section, because the benefits are virtually endless! As times have changed, social media platforms have adapted, creating an environment that benefits both advertisers and customers. So, in addition to the more intangible aspects of social media, like brand awareness and building a loyal customer base, the right strategy will ensure your ads are going to get in front of the right audience. The success of any social network hinges on its ability to keep consumers on the platform. Because of this, social networks make sure the audiences seeing your ads actually want to see your ad, meaning the impressions it gets are making an impact.
Can YouTube be part of my social media strategy?
Yes! YouTube behaves like a search engine, and it’s the second most trafficked site online, just after Google. This means that, if your company can provide video content, YouTube is an essential part of your marketing strategy. Helpful content, like how-to or explainer videos, are particularly beneficial, as they’re heavily searched for and often show up in Google’s video search results. While the idea of adding video can sound intimidating, once you get started with video, you’ll be glad you did!
What is social proof and how does it work?
While the psychological phenomenon wasn’t documented until 1984, “social proof” has been a hallmark of advertising since its inception. Even early adverts used text testimonials to convince customers that everyone was using their product. If everyone else loves it, chances are you will too. With the advent of social media, you can do a lot more than add a testimonial to your ads. We’re living in an age where companies have launched brands with the right social media strategy. When you use the right social strategies for your business, you can leverage the happiness of previous customers to generate new ones.
Why should I hire a social media agency?
The relative newness of social media marketing makes it exciting, but also more time consuming, as trends change rapidly and strategies evolve. A common misconception is that social media marketing is similar to personal social media use. However, your personal social media accounts probably aren’t intended to amass a large following, get you recognized on the street, or increase your income. The truth is that social media marketing requires planning, studying data, and staying on top of constantly changing trends. It’s less about sharing fun life experiences and more about building a recognizable presence for your business, one that will increase your profit margins, brand recognition, and customer loyalty.